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the Aruelle

We are

The idea to create the brand was born in 2016 in a household where fashion business and family were one. The Aruelle brand was created knowing women’s needs, desires, and the industry itself.

The brand started to operate in 2017, when a clear vision of a business model was developed.

Now women from more than 30 countries around the world enjoy our products - and we are thrilled to continue the wholesale & retail expansion on the existing markets, as well as the new ones.


Aruelle is a stylish and youthful Lithuanian brand for young women who value quality and style. We offer a variety of cute bathrobes, homewear, pajamas and slippers for heavy sleepers and fashion lovers. 

At Aruelle we constantly follow the latest trends and
use only the best fabrics - we value quality and style.

Created for the fashion and lifestyle stories of the modern

Choose what makes you fall in love...



We work with internationally

Let's work together 


Join the adventure together with us! Become a part of something big - the brand and the beauty behind it...
If you run a store & wish to sell our brand - don't hesitate to contact us, as we are focused on a B2B segment and we will be more than happy to work with you!

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Our History

Best moments

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We make it for you

Feel special and unique while enjoying cozy days at home. our products are designed with love and passion because we create for you - for women who deserve a world!

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